Being a lifelong Hoosier, I always hated automatically being associated with popcorn.  I rarely ate it, except when I had no other snacking sources, and never bought it at movie theaters (the Technicolor “butter” topping looked better suited in my car’s transmission).



But as time has gone by and I’ve learned more about our state, I’ve realized thousands of jobs and billions of dollars are connected to the popcorn industry.  As a proud Hoosier, I chased the topic a little more and dug up some interesting “kernels” about America’s favorite snack food…

Want to talk popcorn? Here’s some industrial popcorn terminology: A kernel is unpopped popcorn. A flake is a popped kernel. Popcorn refers to multiple kernels or flakes. Kernels that fail to pop are called old maids and kernels that partially popare bridesmaids. Most commercially-sold popcorn is of the yellow or white varieties.

Forget the 401K and buy some Jiffypop. The average markup for movie theater popcorn is over 1300%, making a fiftycent investment worth $6.  Almost nothing in any industry or business has that high a profit margin. Not even gold.

Popcorn isn’t created equal. The shape of popcorn often determines its purpose.  Butterfly-shaped popcorn is often preferred for freshly-consumed snacks, such as microwave or movie theater varieties, while the hardier, mushroom-shaped type finds homes in caramel corn or bagged snacks.